
Did you know every 30 days as many as 197 million users around the globe visit Amazon.com using their mobile devices? Well, that’s huge. And when you find more mobile phones being used by the users more than their toothbrushes, it is quite evident that a mobile application is likely to boost your business ROI. And that is exactly what iOS mobile application development brings to the forefront of any iOS app project endeavor.
Amazon is making a phenomenal move by engaging people to buy the smallest of items readily available in the brick-and-mortar stores. It provides them items at their doorstep, making online shopping easy and hassle-free process at heavy discounted prices. The app here is totally customer-centric. And then we have Instagram, Facebook, Twitter, and whatnot.
And all of these and many other apps in iOS have gained massive popularity pertaining to the following characteristics that define these applications –
a. Unmatched User Interface – It takes a user only a couple of seconds to decide whether to use the app or simply stop using it only to never come back. And that is very much decided by how beautiful, sophisticated and user-friendly the UI is. An app that users can use at zero dimes usually suffer high churn rates. Just when the user finds it hard to operate an app in comparison to its competitor applications, users would prefer spending no precious seconds in further exploration.
A good UI in an iOS app indeed takes into account the ease of navigation, providing help whenever and wherever user asks for.
b. Performance is being monitored – It is! At all times! How fast is your app loading? It is quick in delivering the expected functionality? Hope it didn’t crash or freeze or just shut down temporarily? Well, that’s something which happens within an application when it fails to load in no time.
A larger, complex iOS application is advanced and hence takes a couple of seconds more than the usual loading time (5 seconds) of any application. However, the complex ones display an ongoing activity of their contacts. Apps having the minimal loading time, less than 5 seconds are usually the ones user would prefer. Furthermore, they should be consistent in their functionality and exemplify best-in-breed performance.
c. Understanding the expectations of users from your app – We love to discuss great Apps. For example, Amazon uses customer’s browsing history and handpicks products he/she might like. For customer coming back for one product after a period of time, Amazon suggests subscription to make higher savings. The option of EMI at no cost absolutely keeps customers engaged with Amazon for future purchases. Moreover, an item being delivered at doorstep is just the icing on the cake.
It is very much like Amazon has totally understood what its customers want, proactively offering a seamless and unsurpassed customer experience in every facet. iOS mobile apps are known to comprehend customers and their expectations.
Apart from these a great customer support is integral to a great iOS app. What are your views on a great iOS app? Share with us in the comments below.

